60 Plus Social Media Ideas for Business: What To Post Right Now

#1. Remind people of who you are

Share a post about how you or the business owner got started. This is a great way to connect with both old and new followers. Many new followers may not have seen the introduction posts that were put up when the account was first created. It's always a good idea to revisit the who, what, when, where, why, and how behind the brand.

Photos with faces perform better

Photos with faces have been shown to perform almost 40 percent better than images without faces. So don't be afraid to use selfies on your social media feed to show off the friendly face behind the business.

Here are some ideas for posts that you can share to remind people of who you are:

• A photo of you or the business owner at the start of your journey.

• A video of you or the business owner talking about your story.

• A blog post about your history and mission.

• A behind-the-scenes look at your work.

• A post about your team members and their roles.

• A post about your customers and their stories.

By sharing these types of posts, you can help your followers get to know you better and build a stronger connection with your brand.

#2 Give your followers a behind-the-scenes look

People love to see the inner workings of a business. Sharing a behind-the-scenes video of your operation is a great way to give your followers a glimpse into your world and build trust.

If your business includes appointments

If your business includes appointments, such as real estate or home services, a video tour of different locations can be a fun and informative way to show off your work.

Here are some tips for creating a great behind-the-scenes video:

• Keep it short and sweet. People have short attention spans, so make sure your video is no longer than a few minutes.

• Be authentic. Let your personality shine through in the video.

• Be informative. Share interesting facts and insights about your business.

• Be visually appealing. Use high-quality video and audio.

• Promote your video. Share it on social media and other channels.

By following these tips, you can create a behind-the-scenes video that your followers will love.

#3 Share your own story

People are more likely to connect with you and your brand if they feel like they know you on a personal level. Sharing your own stories and struggles is a great way to build trust and rapport with your followers.

It doesn't have to be a sob story

Your story doesn't have to be a sob story. It can be anything that has shaped you into the person you are today. It could be a story about a challenge you overcame, a lesson you learned, or a goal you achieved.

Be authentic

The most important thing is to be authentic. People can spot a fake from a mile away. So be yourself and share your story in your own unique way.

Here are some tips for sharing your story:

• Keep it short and sweet. People have short attention spans, so make sure your story is no longer than a few paragraphs.

• Be honest and vulnerable. People will appreciate your honesty and vulnerability.

• Be positive. Even if your story is about a challenge you overcame, focus on the positive outcome.

• Ask for feedback. Ask your followers what they thought of your story and how it made them feel.

By following these tips, you can share your story in a way that connects with your followers on a personal level.

#4 Share inspiring quotes

Quotes are a great way to share inspiration and motivation with your followers. You can find quotes from famous people, experts in your industry, or even your own clients.

Here are some tips for finding inspiring quotes:

• Do a Google search for "inspirational quotes" or "motivational quotes."

• Look for quotes that are relevant to your industry or your target audience.

• Choose quotes that are short, sweet, and to the point.

• Share quotes on social media, in your blog posts, or in your email newsletters.

By sharing inspiring quotes, you can help your followers stay motivated and achieve their goals.

#5 Share a morning routine 

Sharing your morning routine is a great way to connect with your followers on a personal level. It shows them what you do to start your day, and it can inspire them to create their own morning routines.

Here are some tips for sharing your morning routine:

• Be honest and authentic. Don't try to be someone you're not.

• Be positive and upbeat. People are more likely to be inspired by positive posts.

• Be visual. Use photos and videos to make your posts more engaging.

• Be consistent. Share your morning routine regularly to keep your followers engaged.

Here are some ideas for what to include in your morning routine posts:

• What time do you wake up?

• What do you do first thing in the morning?

• What do you eat for breakfast?

• Do you work out in the morning?

• What are your goals for the day?

By sharing your morning routine, you can connect with your followers on a personal level and inspire them to create their own morning routines.

#6 Share the inspiration behind your product or service

People love to hear stories about how products and services were created. Sharing the inspiration behind your client's product or service is a great way to connect with your audience and build trust.

Here are some tips for sharing the inspiration behind your client's product or service:

• Be specific. Don't just say that you were inspired to create a product or service. Share the specific story or event that inspired you.

• Be authentic. Let your voice shine through in your post.

• Be positive. Focus on the positive aspects of the story.

• Be brief. Keep your posts short and sweet.

• Be visual. Use photos and videos to make your posts more engaging.

By following these tips, you can share the inspiration behind your product or service in a way that connects with your audience.

Here are some ideas for what to include in your posts about the inspiration behind your client's product or service:

• A photo of the creator or the product or service.

• A brief description of the inspiration behind the product or service.

• How you felt when you were inspired.

• Any lessons you learned along the way.

• Any advice you have for others who are trying to achieve the same thing.

By sharing the inspiration behind your product or service, you can help your audience understand why you are passionate about your work. This can help build trust and make your brand more relatable.

#7 Share a favorite childhood memory

People love to hear stories about childhood memories. Sharing a favorite childhood memory is a great way to connect with your audience on a personal level. It shows them that you are a real person with real experiences.

Here are some tips for sharing a favorite childhood memory:

• Choose a memory that is special to you. It doesn't have to be a big memory, just something that you remember fondly.

• Be honest and authentic. Don't try to be someone you're not.

• Be positive and upbeat. People are more likely to be engaged by positive posts.

• Be visual. Use photos and videos to make your posts more engaging.

• Be consistent. Share your childhood memories regularly to keep your audience engaged.

Here are some ideas for what to include in your childhood memory posts:

• A photo of you from when you were a child.

• A brief description of the memory.

• How you felt when you had the memory.

• Any lessons you learned from the memory.

• Any advice you have for others who are trying to achieve the same thing.

By sharing your childhood memories, you can connect with your audience on a personal level and build trust. This can help build goodwill and boost your brand's reputation.

#8 Take your followers on a virtual tour of your hometown or favorite local spots

This is a fun and engaging way to connect with your audience and give them a glimpse into your personal life. It's also a great way to support local businesses and attractions.

Here are some tips for taking your followers on a virtual tour:

• Choose a location that you're passionate about. It could be your hometown, your favorite vacation spot, or even your backyard.

• Be prepared. Do some research and gather photos, videos, and other content that you can share with your audience.

• Be creative. Don't just post photos and videos. Tell stories, share facts, and ask questions to engage your audience.

• Be consistent. Schedule regular virtual tours to keep your audience coming back for more.

Here are some ideas for what to include in your virtual tours:

• A brief history of the location.

• Interesting facts about the location.

• Photos and videos of the location.

• Stories about your experiences at the location.

• Tips for visiting the location.

• Recommendations for local businesses and attractions.

By taking your followers on a virtual tour, you can connect with them on a personal level, support local businesses, and boost your brand's reputation.

# 9 Share a fun or unusual hobby that you or your employees have

This is a great way to humanize your brand and make your followers feel more connected to you on a personal level. It shows them that you are real people with real interests outside of work.

Here are some tips for sharing your hobbies:

• Choose a hobby that is interesting to you and that you are passionate about.

• Be honest and authentic. Don't try to be someone you're not.

• Be positive and upbeat. People are more likely to be engaged by positive posts.

• Be visual. Use photos and videos to make your posts more engaging.

• Be consistent. Share your hobbies regularly to keep your audience engaged.

Here are some ideas for what to include in your hobby posts:

• A photo of you doing your hobby.

• A brief description of your hobby.

• How you got started in your hobby.

• Any tips or advice you have for others who are interested in your hobby.

• Any funny or interesting stories about your hobby.

By sharing your hobbies, you can connect with your audience on a personal level and build trust. This can help build goodwill and boost your brand's reputation.

Here are some examples of fun or unusual hobbies that you or your employees could share:

• Collecting stamps or coins

• Playing a musical instrument

• Dancing

• Writing

• Painting

• Cooking

• Gardening

• Hiking

• Camping

• Traveling

• Playing sports

• Volunteering

The possibilities are endless!

# 10 Share your personal milestones and achievements on social media.

Sharing your personal milestones and achievements on social media can help you connect with your followers, inspire others, and boost your own self-confidence.

Here are some tips for sharing your personal milestones and achievements on social media:

• Be authentic and genuine. Don't try to be someone you're not. People can tell when you're being fake, so just be yourself.

• Be positive and upbeat. People are more likely to engage with positive content, so focus on the good things in your life.

• Be visual. People are more likely to stop and look at a photo or video than they are to read a long text post.

• Be specific. Don't just say that you're celebrating something. Share what you're celebrating and why it's important to you.

• Be grateful. Take a moment to thank the people who have helped you along the way.

• Be inspiring. Share your story and let others know that they can achieve their own goals.

Here are some examples of what you could share on social media to celebrate your personal milestones and achievements:

• Your birthday

• An anniversary

• A graduation

• A new job

• A promotion

• A personal accomplishment, such as losing weight, running a marathon, or writing a book

By celebrating your personal milestones and achievements on social media, you can:

• Connect with your followers. People love to see others succeed, so sharing your successes is a great way to connect with your followers on a personal level.

• Inspire others. When you share your successes, you're not only celebrating yourself, but you're also inspiring others to achieve their own goals.

• Boost your own self-confidence. When you celebrate your successes, it helps you to feel good about yourself and your accomplishments.

So next time you have something to celebrate, don't be afraid to share it with the world!

#11 Highlight a personal cause or charity you support.

Sharing information about a cause or charity that is important to you can help build brand loyalty and show followers that you care about more than just making a profit.

Here are some tips for highlighting a personal cause or charity on social media:

• Be authentic and genuine. Don't just choose a cause or charity because it's popular. Choose a cause or charity that you're truly passionate about.

• Be specific. Don't just say that you support a cause or charity. Share why you support it and what you've done to help.

• Be visual. People are more likely to engage with visual content, so use photos and videos to tell your story.

• Be consistent. Don't just post about a cause or charity once. Make a commitment to sharing information about it on a regular basis.

Here are some examples of what you could share on social media to highlight a personal cause or charity:

• A photo or video of you volunteering for a cause or charity.

• A story about how a cause or charity has impacted your life.

• A link to a fundraiser or donation page.

• A quote from someone who is involved in the cause or charity.

• A call to action, such as asking your followers to donate or volunteer.

By highlighting a personal cause or charity on social media, you can show your followers that you're more than just a business. You're a person who cares about making a difference in the world.

#12 Share your wins

People love to see success stories. Sharing your wins is a great way to inspire and motivate your followers. It also shows them that you are capable of achieving your goals.

Here are some tips for sharing your wins:

• Be specific. Don't just say that you had a great day. Share what you accomplished and how it made you feel.

• Be positive. Focus on the positive aspects of your win.

• Be brief. Keep your posts short and sweet.

• Be visual. Use photos and videos to make your posts more engaging.

• By following these tips, you can share your wins in a way that inspires and motivates your followers.

Here are some ideas for what to include in your win posts:

• A photo of your accomplishment.

• A brief description of what you accomplished.

• How you felt when you accomplished it.

• Any lessons you learned along the way.

• Any advice you have for others who are trying to achieve the same thing.

By sharing your wins, you can inspire and motivate your followers to achieve their own goals

#13 Ask your audience questions.

Audiences love to be asked questions. It makes them feel involved and like they have a voice. It also gives you a chance to learn more about your audience and what they're interested in.

Here are some tips for asking your audience questions:

• Ask open-ended questions. This will encourage people to share their thoughts and opinions.

• Ask specific questions. This will help you get more specific answers.

• Ask follow-up questions. This will help you get more information and insights.

• Be respectful of people's answers. Even if you don't agree with someone's answer, be respectful of their opinion.

Here are some examples of questions you could ask your audience:

• What are your thoughts on the recent news story?

• What are your favorite things about our product or service?

• What would you like to see us improve on?

• What are your goals for the year?

• What are your thoughts on the upcoming election?

By asking your audience questions, you can build relationships, learn more about them, and get valuable feedback.

#14 Run a poll.

Polls are a great way to get feedback from your audience on a variety of topics. They're quick and easy to create, and they can be used to gauge interest, gather opinions, or make decisions.

Here are some tips for running a successful poll:

• Keep it simple. The more complex your poll is, the less likely people are to participate. Keep your questions short and to the point.

• Give people options. Don't make people think too hard. Give them a few choices to choose from.

• Make it easy to vote. People should be able to vote without having to leave the platform they're on.

• Promote your poll. Let people know about your poll by sharing it on your social media channels and in your email newsletter.

Here are some examples of polls you could run:

• What are your thoughts on our new design?

• Would you like us to expand our operating hours?

• What kind of content would you like to see more of?

• What's your favorite thing about our product or service?

• What would you like to see us improve on?

By running polls, you can get valuable feedback from your audience and make informed decisions about your business.

#15 Share a review of your favorite book.

People love to read, and they're always looking for new books to read. Sharing a review of your favorite book is a great way to connect with your audience and give them a new book to add to their list.

Here are some tips for sharing a review of your favorite book:

• Be honest. Don't just say that you love a book because it's popular. Be honest about what you liked and didn't like about the book.

• Be specific. Don't just say that you liked the book. Share what you liked about it. What were the characters like? What was the plot like?

• Be enthusiastic. People are more likely to read a book if you're enthusiastic about it. So let your passion for the book show through in your review.

• Be creative. Don't just write a boring review. Get creative and make it fun to read. You could add some personal anecdotes or insights.

Here are some examples of books you could review:

• A book in your industry. If you're in a professional field, you could share a review of a book that you found helpful or informative.

• A book that you recently read. If you just finished a great book, share your thoughts with your audience.

• A book that you're currently reading. If you're in the middle of a great book, share your thoughts so far.

By sharing a review of your favorite book, you can connect with your audience, give them a new book to read, and show off your writing skills.

#16 Ask for recommendations.

People love to share their recommendations, and it's a great way to connect with your audience and get their feedback.

Here are some tips for asking for recommendations:

• Be specific. Don't just ask for recommendations in general. Be specific about what you're looking for. For example, if you're looking for a new book to read, you could ask for recommendations for books in a particular genre or by a particular author.

• Be open-minded. Don't just ask for recommendations for things that you already like. Be open to trying new things.

• Be appreciative. When someone takes the time to recommend something to you, be sure to thank them.

Here are some examples of things you could ask for recommendations for:

• Books

• TV shows

• Movies

• Music

• Apps

• Local restaurants

• Anything else related to your industry

By asking for recommendations, you can connect with your audience, get their feedback, and learn about new things.

#17 Host a giveaway.

Giveaways are a great way to engage with your audience, build excitement around your brand, and attract new follower

Here are some tips for hosting a successful giveaway:

• Choose a prize that your audience will love. The prize is the most important part of any giveaway, so make sure it's something that your audience will be excited about.

• Make the rules clear and easy to follow. No one wants to enter a giveaway only to find out that they're not eligible. Make sure the rules are clear and easy to understand.

• Promote your giveaway widely. Let your audience know about your giveaway through your social media channels, email list, and website.

• Run your giveaway for a limited time. This will create a sense of urgency and encourage people to enter your giveaway sooner rather than later.

• Choose a random winner. There are many ways to choose a random winner, so find a method that you're comfortable with.

• Announce the winner and deliver the prize. Once you've chosen a winner, be sure to announce them and deliver the prize promptly.

Here are some examples of prizes you could give away:

• Your product or service

• A gift card

• A subscription

• A piece of merchandise

• A donation to a charity

By hosting a giveaway, you can engage with your audience, build excitement around your brand, and attract new followers.

#18 Share a funny or relatable meme.

Memes are a great way to connect with your audience and add some humor to your social media content.

Here are some tips for sharing memes on social media:

• Choose memes that are relevant to your audience. The best memes are the ones that your audience will understand and relate to.

• Use memes that are high-quality. Don't just share any old meme. Make sure it's high-quality and funny.

• Use memes that are timely. Memes that are relevant to current events or trends are more likely to be shared and engaged with.

• Don't overdo it. Too many memes can be overwhelming and annoying. Share them sparingly and in moderation.

Here are some examples of memes you could share:

• Memes about your industry. If you're in a professional field, you could share memes that are relevant to your industry.

• Memes about current events. If you're following current events, you could share memes that are funny or relatable.

• Memes about your personal life. If you're comfortable sharing personal information, you could share memes about your life.

By sharing memes on social media, you can connect with your audience, add some humor to your content, and make your posts more engaging.

#19 Create a quiz or trivia game.

Quizzes and trivia games are a fun and engaging way to connect with your audience and test their knowledge. They can also help to boost your social media visibility and reach new customers.

Here are some tips for creating a successful quiz or trivia game:

• Make it relevant to your audience. The best quizzes and trivia games are the ones that are relevant to your audience's interests. This will make them more likely to participate and share your content.

• Keep it simple. People are more likely to participate in a quiz or trivia game if it's easy to understand and play. Keep your questions short and to the point, and make sure the answers are clear.

• Add some personality. Your quiz or trivia game should reflect your brand's personality. Use your own voice and humor to make it more engaging.

• Promote your quiz or trivia game. Once you've created your quiz or trivia game, be sure to promote it on your social media channels and website. You can also share it with your email list and other online communities.

Here are some examples of quizzes and trivia games you could create:

• A quiz about your industry. This is a great way to test your audience's knowledge about your industry and show off your expertise.

• A quiz about your company. This is a fun way to introduce your company to new customers and learn more about your existing customers.

• A quiz about current events. This is a great way to stay connected with your audience and test their knowledge about current events.

• A quiz about pop culture. This is a fun way to connect with your audience and test their knowledge about pop culture.

By creating a quiz or trivia game, you can engage with your audience, test their knowledge, and boost your social media visibility.

#20 Host a caption contest.

Caption contests are a great way to engage your audience and get them involved in your content. They're also a lot of fun!

Here are some tips for hosting a successful caption contest:

• Choose a funny or interesting photo. The photo you choose is key to the success of your contest. It should be something that will capture people's attention and make them want to participate.

• Make it easy to enter. People should be able to enter your contest quickly and easily. You can do this by asking them to comment on your post with their caption, or by asking them to submit their captions via email or direct message.

• Offer a prize. This will encourage people to participate and help to boost your engagement. The prize doesn't have to be anything big, but it should be something that people will want to win.

• Promote your contest. Let your audience know about your contest by sharing it on your social media channels and website. You can also promote it through email and other online channels.

• Choose a winner. Once the contest is over, choose a winner based on the following criteria:

  • • Humor

    • Creativity

    • Relevance to the photo

    • Overall quality

• Announce the winner and deliver the prize. Once you've chosen a winner, be sure to announce them and deliver the prize promptly.

By following these tips, you can host a successful caption contest that will engage your audience and boost your engagement.

#21 Run a "guess the product" contest.

Guess the product contests are a fun and engaging way to get your audience involved in your content. They're also a great way to promote your products and services.

Here are some tips for running a successful guess the product contest:

• Choose a product that is relevant to your audience. The product you choose should be something that your audience is interested in. This will make them more likely to participate in the contest.

• Take a clear and close-up photo of the product. The photo should be clear enough so that people can easily identify the product.

• Ask your audience to guess the product in the comments. You can also ask them to tag a friend who they think might know the answer.

• Give away a prize to the winner. The prize doesn't have to be anything big, but it should be something that people will want to win.

• Run the contest for a limited time. This will create a sense of urgency and encourage people to participate sooner rather than later.

• Choose a winner at random. Once the contest is over, choose a winner at random.

• Announce the winner and deliver the prize. Once you've chosen a winner, be sure to announce them and deliver the prize promptly.

By following these tips, you can run a successful guess the product contest that will engage your audience and promote your products and services.

#22 Create a social media challenge

Social media challenges are a great way to engage your audience, generate buzz, and build a community around your brand. They can also help to increase brand awareness and reach new customers.

Here are some tips for creating a successful social media challenge:

• Make it relevant to your brand or industry. The best social media challenges are the ones that are relevant to your brand or industry. This will make them more likely to be shared and engaged with by your target audience.

• Keep it simple. People are more likely to participate in a social media challenge if it's easy to understand and participate in. Keep the rules clear and concise, and make sure the challenge is something that people can do in a reasonable amount of time.

• Offer a prize. This will encourage people to participate and help to boost your engagement. The prize doesn't have to be anything big, but it should be something that people will want to win.

• Promote your challenge. Let your audience know about your challenge by sharing it on your social media channels and website. You can also promote it through email and other online channels.

• Run your challenge for a limited time. This will create a sense of urgency and encourage people to participate sooner rather than later.

• Choose a winner. Once the challenge is over, choose a winner based on the following criteria:

  • • Creativity

    • Relevance to the challenge

    • Overall quality

• Announce the winner and deliver the prize. Once you've chosen a winner, be sure to announce them and deliver the prize promptly.

By following these tips, you can create a successful social media challenge that will engage your audience, generate buzz, and build a community around your brand.

#23 Post a how-to tutorial.

Video content is becoming increasingly popular, and for good reason. People are more likely to watch and share videos than they are to read text. In fact, a recent study found that 54% of people say they want to see more video content from brands and businesses they support.

How-to tutorials are a great way to create engaging and informative video content. They can be used to teach people how to do anything from cooking a new recipe to changing a tire. And, because they're so practical, they're often shared and re-watched by viewers.

If you're looking for a way to create more engaging video content, consider creating a how-to tutorial. Here are a few tips to get you started:

• Choose a topic that is relevant to your audience. What are they interested in learning? What problems are they facing that your tutorial could solve?

• Keep it simple. People are more likely to watch and share a video tutorial if it's easy to follow. Break down the steps into clear and concise instructions, and use visuals to help illustrate your points.

• Be enthusiastic. People can tell when you're passionate about something, so let your enthusiasm shine through in your video. This will make your tutorial more engaging and enjoyable to watch.

• Promote your video. Once you've created your how-to tutorial, be sure to promote it on social media and your website. You can also embed it in blog posts and other content.

By following these tips, you can create how-to tutorials that are informative, engaging, and shareable.

#24 Create an infographic.

Infographics are a great way to present information in a visually appealing and easy-to-understand way. They can be used to share data, statistics, and other information on a variety of topics.

Here are some tips for creating an effective infographic:

• Choose a topic that is relevant to your audience. What are they interested in learning about? What problems are they facing that your infographic could help solve?

• Keep it simple. People are more likely to read and share an infographic if it's easy to understand. Use clear and concise text, and use visuals to help illustrate your points.

• Use high-quality images and graphics. Your infographic should be visually appealing, so use high-quality images and graphics.

• Make it shareable. Include social sharing buttons on your infographic so that people can easily share it with their friends and followers.

By following these tips, you can create infographics that are informative, engaging, and shareable.

#25 Share a quick tip

A weekly "Tip Tuesday" post is a great way to share helpful tips and advice with your audience. It can be a great way to build relationships with your followers, and it can also help to boost your engagement rates.

Here are some tips for creating a successful "Tip Tuesday" post:

• Choose a relevant topic. Make sure the tip you share is relevant to your audience's interests.

• Keep it short and sweet. People are more likely to read and share a short tip than a long one.

• Use visuals. Images and graphics can help to make your tip more engaging.

• Promote your post. Share your post on social media and encourage your followers to share it with their friends.

By following these tips, you can create "Tip Tuesday" posts that are informative, engaging, and shareable.

#26 Share the learning from a loss or failure

Sharing the learning from a loss or failure can be a powerful way to connect with your audience and build trust. It shows that you are human, that you make mistakes, and that you are committed to learning and growing. It can also be a great way to inspire others who are facing similar challenges.

Here are a few tips for sharing the learning from a loss or failure on social media:

• Be honest and transparent. Don't try to sugarcoat things or make excuses. Be honest about what happened and what you learned from it.

• Be positive and hopeful. Focus on the lessons you learned and how you are using them to move forward. Don't dwell on the negative.

• Be relatable. Share your story in a way that your audience can relate to. Let them know that they are not alone and that they can overcome challenges too.

• Be yourself. Don't try to be someone you're not. Be genuine and authentic, and people will appreciate you for it.

By following these tips, you can share the learning from a loss or failure on social media in a way that is authentic, inspiring, and helpful.

#27 Celebrate your wins!

It's okay to be proud of your accomplishments. In fact, sharing your wins with your audience can be a great way to connect with them and build relationships. It shows that you are passionate about your work and that you are committed to excellence.

Here are a few tips for celebrating your wins on social media:

• Be genuine and authentic. Don't try to be someone you're not. People can spot a fake from a mile away.

• Be humble. Don't brag too much. People will appreciate you more if you show that you are grateful for your accomplishments.

• Be positive. Focus on the positive aspects of your win, and don't dwell on the negative.

• Be creative. There are many different ways to celebrate your wins on social media. Get creative and have fun with it!

By following these tips, you can celebrate your wins on social media in a way that is genuine, authentic, and positive.

#28 Use testimonials to build credibility.

Testimonials are a powerful way to build credibility and trust with your audience. They show that other people have had positive experiences with your business, and that they can vouch for your quality and service.

Here are a few tips for finding and using testimonials on social media:

• Ask for testimonials. Don't be afraid to ask your customers and clients for testimonials. You can do this by sending them a survey, asking them to leave a review on your website, or simply asking them for their feedback in person.

• Choose the right testimonials. Not all testimonials are created equal. When choosing testimonials to post on social media, make sure to choose ones that are relevant to your business, positive, and specific.

• Promote your testimonials. Once you have some testimonials, be sure to promote them on social media. You can do this by sharing them on your own social media channels, or by encouraging your customers and clients to share them on their own.

By following these tips, you can use testimonials to build credibility and trust with your audience.

#29 Share your secret sauce.

What makes your business unique? What are you doing that no one else is doing? What is your secret sauce?

Sharing your secret sauce can be a great way to build credibility and trust with your audience. It shows that you are confident in your business and that you are willing to share your knowledge with others. It can also help to establish you as a leading thought leader in your niche.

Of course, you don't want to share anything that is proprietary or confidential. But there are plenty of other things you can share that will still be valuable to your audience. 

For example, you could share:

• Your unique selling proposition (USP)

• Your business philosophy

• Your approach to customer service

• Your insights into your industry

• Your tips and tricks for success

By sharing your secret sauce, you can build relationships with your audience, establish yourself as a thought leader, and attract new customers.

Here are a few tips for sharing your secret sauce:

• Be authentic. Don't try to be someone you're not. People can spot a fake from a mile away.

• Be helpful. Share information that your audience will find valuable.

• Be engaging. Write in a clear and concise style, and use visuals to help illustrate your points.

• Be consistent. Share your secret sauce on a regular basis.

By following these tips, you can share your secret sauce in a way that is authentic, helpful, and engaging.

#30 Share industry news and insights.

One of the best ways to position your business as an authoritative, well-informed source of information is to share industry news and insights on social media. This shows your followers that you are up-to-date on the latest trends and developments in your industry, and that you are a valuable resource for information

When sharing industry news and insights, be sure to:

• Choose relevant content. Only share news and insights that are relevant to your audience's interests.

• Keep it concise. People are busy, so make sure your posts are short and to the point.

• Use visuals. Images and graphics can help to make your posts more engaging.

• Promote your posts. Share your posts on your social media channels and encourage your followers to share them with their friends and colleagues.

By following these tips, you can share industry news and insights in a way that is informative, engaging, and helpful

#31 Share predictions for the future of the industry.

One of the best ways to position your business as a thought leader in your industry is to share predictions for the future of your industry. This shows your audience that you have a deep understanding of the industry, and that you are able to think strategically about the future.

When sharing predictions for the future, be sure to:

• Do your research. Make sure your predictions are based on sound research and analysis.

• Be specific. Don't just make vague predictions about the future. Be specific about what you think will happen, and why.

• Be realistic. Don't make predictions that are too far-fetched or unrealistic.

• Be positive. People are more likely to listen to your predictions if they are positive and optimistic.

By following these tips, you can share predictions for the future of your industry in a way that is informative, engaging, and helpful.

If your predictions play out, it will help to cement your authority as a thought leader in your industry. This can lead to increased brand awareness, credibility, and trust.

#32 Participate in industry Twitter conversations.

Twitter is a great platform for small businesses to connect with other thought leaders and engage in lively discussions on industry topics. By participating in Twitter conversations, you can:

• Build relationships with other professionals in your industry

• Learn about new trends and developments

• Share your own insights and expertise

• Promote your business and products

Here are a few tips for participating in Twitter conversations:

• Find relevant conversations. Use Twitter's search function to find conversations that are relevant to your industry.

• Join the conversation. Reply to tweets, retweet interesting content, and add your own thoughts and insights.

• Be respectful. Remember that Twitter is a public forum, so be respectful of other users and their opinions.

• Be consistent. The more you participate in Twitter conversations, the more likely you are to build relationships and make a positive impression.

By following these tips, you can use Twitter to connect with other thought leaders, learn about new trends, and promote your business.

Here are some additional tips for participating in Twitter conversations:

• Use relevant hashtags. Hashtags are a great way to find and join conversations on Twitter. When you use relevant hashtags, your tweets will be more likely to show up in search results.

• Retweet and reply to other users. Retweeting and replying to other users is a great way to show that you're engaged in the conversation. It also helps to build relationships with other users.

• Be patient. It takes time to build relationships and make a positive impression on Twitter. Don't expect to see results overnight. Just keep participating in conversations and sharing your insights, and you'll eventually start to see results.

#33 Host a Q&A session

Hosting a Q&A session is a great way to engage with your audience, showcase your expertise, and build trust. It's also a great way to generate leads and sales.

Here are some tips for hosting a successful Q&A session:

• Choose the right platform. There are many different platforms you can use to host a Q&A session. The best platform for you will depend on your audience and your goals. For example, if you're targeting a younger audience, you might want to host your Q&A session on Instagram or TikTok. If you're targeting a business audience, you might want to host your Q&A session on LinkedIn or Twitter.

• Promote your Q&A session. Make sure to promote your Q&A session in advance so that people know about it and can participate. You can promote your Q&A session on your social media channels, your website, and in your email newsletter.

• Answer questions thoughtfully. When answering questions, be sure to be thoughtful and informative. This shows that you're an expert in your field and that you're willing to help people.

• Be engaging. Make sure your Q&A session is engaging and interactive. This will keep people interested and coming back for more.

• Be patient. It may take some time to build up a following for your Q&A session. Don't get discouraged if you don't get a lot of participation right away. Just keep promoting your Q&A session and eventually you'll start to see results.

Here are some additional tips for hosting a successful Q&A session:

• Have a moderator. If you have a large audience, it's a good idea to have a moderator to help keep the conversation on track and answer questions that you may not be able to answer yourself.

• Use visuals. Visuals can help to make your Q&A session more engaging and informative. You can use images, videos, and infographics to illustrate your points.

Have fun! Q&A sessions should be fun for both you and your audience. If you're not having fun, it will show. So relax, be yourself, and enjoy the conversation.

#34 Create a LinkedIn article.

LinkedIn articles are a great way to share your expertise and insights with your audience. They can be used to:

• Share your thoughts on industry trends

• Provide advice to your peers

• Promote your products or services

• Generate leads and sales

Here are some tips for writing a successful LinkedIn article:

• Choose a topic that is relevant to your audience. What are they interested in? What do they need to know?

• Write in a clear and concise style. People are busy, so make sure your article is easy to read and understand.

• Use visuals. Images, infographics, and videos can help to make your article more engaging.

• Promote your article. Share it on your social media channels, your website, and in your email newsletter.

By following these tips, you can write a LinkedIn article that will engage your audience and help you achieve your business goals.

• Here are some additional tips for writing a successful LinkedIn article:

• Do your research. Make sure you have a good understanding of the topic you're writing about. This will help you to write a more informative and engaging article.

• Be yourself. Don't try to be someone you're not. People can spot a fake from a mile away. Just be yourself and write in your own voice.

• Be patient. It takes time to build an audience on LinkedIn. Don't expect to see results overnight. Just keep writing great articles and sharing them with your network, and eventually you'll start to see results.

#35 Share your favorite industry-related podcasts or books.

Sharing your favorite industry-related podcasts or books is a great way to:

• Connect with your audience on a personal level

• Demonstrate your expertise and knowledge in your field

• Provide value to your audience

• Generate leads and sales

Here are some tips for sharing your favorite industry-related podcasts or books:

• Choose podcasts and books that are relevant to your audience. What are they interested in? What do they need to know?

• Share your thoughts on the podcasts and books. What did you like about them? What did you learn?

• Make it easy for your audience to find the podcasts and books. Include links to them in your post.

• Promote your post. Share it on your social media channels, your website, and in your email newsletter.

By following these tips, you can share your favorite industry-related podcasts or books in a way that will engage your audience and help you achieve your business goals.

Here are some additional tips for sharing your favorite industry-related podcasts or books:

• Be selective. Don't just share any old podcast or book. Share ones that you really enjoyed and that you think your audience will find valuable.

• Be honest. Don't just share podcasts or books that you think will make you look good. Share ones that you actually think are good.

• Be consistent. Don't just share a few podcasts or books once and then never again. Make it a regular part of your content marketing strategy.

#36 Provide a case study or success story.

Case studies and success stories are a great way to:

• Showcase your expertise and knowledge in your field

• Demonstrate the effectiveness of your product or service

• Generate leads and sales

• Build trust and credibility with your audience

Here are some tips for writing a successful case study or success story:

• Choose a client that is a good fit for your target audience. What are their pain points? What are their goals?

• Focus on the results. What did the client achieve by using your product or service? What were the benefits?

• Get quotes from the client. This will add credibility to your case study or success story.

• Use visuals. Images, infographics, and videos can help to make your case study or success story more engaging.

• Promote your case study or success story. Share it on your social media channels, your website, and in your email newsletter.

By following these tips, you can write a case study or success story that will engage your audience and help you achieve your business goals.

Here are some additional tips for writing a successful case study or success story:

• Be specific. Don't just say that your product or service is great. Give specific examples of how it has helped your clients.

• Be honest. Don't exaggerate the results. Just tell the truth about what your product or service can do.

• Be timely. Don't use case studies or success stories that are too old. Use ones that are recent and relevant to your audience.

• Be consistent. Don't just write one case study or success story. Write a series of them so that you can build a library of testimonials.

#37 Weigh in on controversial industry topics.

Weighing in on controversial industry topics can be a great way to:

• Engage your audience

• Communicate your values

• Build trust and credibility

• Generate leads and sales

However, it's important to weigh the risks and benefits before weighing in on a controversial topic. Here are some things to consider:

• Is the topic relevant to your brand? If you're not sure, ask yourself if the topic is something that your target audience cares about.

• Is the topic something that you're passionate about? If you're not passionate about the topic, it will be difficult to engage your audience.

• Are you prepared for the backlash? Controversial topics can often lead to negative feedback. Make sure you're prepared to handle negative feedback in a professional and respectful way.

If you decide to weigh in on a controversial topic, here are some tips:

• Do your research. Make sure you understand the issue and all sides of the argument.

• Be respectful. Even if you disagree with someone, it's important to be respectful of their opinion.

• Be clear and concise. Get to the point and avoid rambling.

• Be open to feedback. Be willing to listen to feedback and respond to questions.

• Be patient. It may take time for people to come around to your point of view.

By following these tips, you can weigh in on controversial industry topics in a way that is engaging, informative, and respectful.

#38 Do a #ThrowbackThursday post to re-amplify older content.

Reposting old content is a great way to:

• Re-engage your audience with old content that they may have missed

• Drive traffic to your website or blog

• Generate leads and sales

• Boost your social media engagement

Here are some tips for doing a successful #ThrowbackThursday post:

• Choose the right content. Not all old content is created equal. When choosing content to repost, be sure to select pieces that are still relevant and interesting to your audience.

• Add a fresh perspective. When you repost old content, don't just copy and paste it. Instead, add a fresh perspective or update it with new information.

• Use relevant hashtags. When you repost old content, be sure to use relevant hashtags to help people find it.

• Promote your post. Once you've reposted your old content, be sure to promote it on your social media channels and website.

By following these tips, you can do a successful #ThrowbackThursday post that will engage your audience and help you achieve your business goals.

Here are some additional tips for doing a successful #ThrowbackThursday post:

• Make it visual. People are more likely to engage with visual content, so be sure to include images or videos in your post.

• Tell a story. People love stories, so use your #ThrowbackThursday post to tell a story about your brand or your industry.

• Be creative. Get creative with your #ThrowbackThursday posts. Don't be afraid to try new things and see what works.

• Have fun! #ThrowbackThursday is a fun way to connect with your audience and share your brand's history. So relax, have fun, and enjoy the process.

#39 Post ‘Motivational Monday’ content to kickstart the week

Here are some ideas for motivational Monday content:

• Quotes: Share a quote that inspires you or that you think your audience will find motivating.

• Images or videos: Share an image or video that is visually appealing and that conveys a positive message.

• Personal stories: Share a personal story about a time when you overcame a challenge or achieved a goal.

• Tips or advice: Share some tips or advice that you think will be helpful to your audience.

• Giveaways or contests: Run a giveaway or contest to give your audience a chance to win something.

No matter what type of content you choose, make sure it is relevant to your audience and that it will inspire them to have a great week.

#40 Thank your followers

Here is an example of a thank you message for followers:

• "We're so grateful for your support! We couldn't have gotten this far without you. Thank you for following us, liking our posts, and sharing our content. We appreciate your love and support. We'll continue to work hard to create content that you love. Have a great day!"

• You can also add a call to action to your thank you message, such as asking followers to leave a review, subscribe to your newsletter, or share your content with their friends.

#41 Post something seasonal or highlight a holiday: 

Here are some ideas for seasonal or holiday posts:

• Share a holiday greeting. This is a great way to wish your followers a happy holiday and to show your appreciation for their support.

• Post holiday-themed content. This could include images, videos, or articles about the holiday.

• Run a holiday-themed giveaway or contest. This is a great way to get your followers excited about the holiday and to generate engagement on your social media channels.

• Donate to a holiday-related charity. This is a great way to give back to the community and to show your support for a cause that you care about.

• Volunteer for a holiday-related event. This is a great way to give back to your community and to spend time with your loved ones.

No matter what type of seasonal or holiday post you choose, make sure it is relevant to your audience and that it will engage them.

Here are some additional tips for seasonal or holiday posts:

• Be festive. Use festive colors, fonts, and graphics to create a festive atmosphere.

• Be creative. Get creative with your seasonal or holiday posts. Don't be afraid to try new things and see what works.

• Be timely. Post your seasonal or holiday posts in a timely manner. Don't wait until the last minute to post your holiday greetings or to run your holiday-themed giveaway.

• Be consistent. Post seasonal or holiday content on a regular basis. This will help you to stay top-of-mind with your audience and to build excitement for the holiday season.

#42 Talk about the top pain points that your solution solves.

When you're marketing your product or service, it's important to focus on the pain points that it solves. This is because people are more likely to buy something if they know that it will solve a problem for them.

• There are a few different ways to talk about the pain points that your solution solves. One way is to create content that is specifically designed to address those pain points. For example, you could write a blog post, create an infographic, or make a video that talks about the problems that your target audience is facing and how your product or service can help them.

• Another way to talk about the pain points that your solution solves is to share stories from your customers. This is a great way to show potential customers that your product or service has actually helped people in the past. You can share these stories on your website, social media, or in your marketing materials.

• Finally, you can also talk about the pain points that your solution solves in your sales and marketing conversations. When you're talking to potential customers, be sure to ask them about the challenges that they're facing and how your product or service can help them.

By focusing on the pain points that your solution solves, you can create more effective marketing and sales materials that will help you to attract more customers and grow your business.

#43 Share a success story

 Here is an example of a success story:

"When we first started our business, we were struggling to get our name out there. We tried everything we could think of, but nothing seemed to work. We were about to give up when we found [product or service].

[Product or service] helped us to reach more customers and grow our business. We were able to get our name in front of the right people and start generating leads. Within a few months, we were seeing a significant increase in sales.

We are so grateful for [product or service]. It has helped us to achieve our goals and grow our business. We would not be where we are today without it."

When sharing a success story, be sure to:

• Highlight the specific challenges that the customer was facing.

• Explain how your product or service helped the customer to overcome those challenges.

• Quantify the results that the customer achieved.

• Make it clear how your product or service can help other people achieve similar results.

By following these tips, you can share success stories that are both informative and engaging.

#44 share a relevant tweet

Here are some tips for cross-posting relevant tweets:

• Use a social media management tool. There are a number of social media management tools available that make it easy to cross-post tweets. These tools typically allow you to schedule posts in advance, track your results, and manage multiple social media accounts from one place (www.getlocal.agency)

• Choose the right tweets to cross-post. Not all tweets are created equal. When choosing tweets to cross-post, look for tweets that are relevant to your target audience, engaging, and likely to generate interest.

• Customize your cross-posts. When you cross-post a tweet, be sure to customize it for the platform you're posting to. For example, you may want to shorten the tweet or add a different image or video for Facebook or LinkedIn.

• Promote your cross-posts. Once you've cross-posted a tweet, be sure to promote it on your other social media channels. This will help you to reach a wider audience and generate more engagement.

By following these tips, you can cross-post relevant tweets that will help you to reach a wider audience and grow your business.

#45 Answer questions in a reel

FAQ content is a tried-and-true social media strategy, but Instagram Reels give businesses an opportunity to put a fresh spin on it. By creating Reels that answer customer questions, businesses can engage with audiences and provide them with valuable information in a casual, familiar way.

Here are a few tips for creating effective Reels that answer customer questions:

• Choose the right questions. When choosing questions to answer in your Reels, consider the following factors:

• Relevance: Choose questions that are relevant to your target audience.

• Frequency: Choose questions that are frequently asked by your customers.

• Answerability: Choose questions that can be answered in a short, concise video format.

• Keep it short and sweet. People are more likely to watch and engage with short videos than long ones. Aim for Reels that are 30 seconds or less.

• Use visuals. People are more likely to remember information that is presented visually. Use images, graphics, and video to help you answer your questions.

• Be clear and concise. Get to the point quickly and avoid using jargon or technical language.

• Be engaging. Use humor, storytelling, or other techniques to make your Reels engaging and interesting to watch.

• Promote your Reels. Once you've created your Reels, be sure to promote them on your other social media channels. This will help you to reach a wider audience and generate more engagement.

By following these tips, you can create Instagram Reels that answer customer questions and help you to grow your business.

Here are some examples of questions that you could answer in your Reels:

• How do I use your product?

• What are the benefits of your service?

• What are your hours of operation?

• Where is your store located?

• How can I contact customer service?

By answering these questions in your Reels, you can provide your customers with the information they need to get the most out of your product or service. You can also use your Reels to build relationships with your customers and create a sense of community around your brand.

#46 Host a social media takeover.

A social media takeover is when you give someone else control of your social media accounts for a set period of time. This can be a great way to:

• Engage your audience with a new perspective.

• Generate fresh content that doesn't need to be scheduled.

• Build relationships with influencers and other key players in your industry.

To host a social media takeover, simply choose someone who you think would be a good fit for your brand and reach out to them. Be sure to give them some guidelines, such as what topics they can cover and what kind of content they can post. But for the most part, let them put their own spin on things.

Here are some tips for hosting a successful social media takeover:

• Choose the right person. The person you choose to take over your social media accounts should be someone who is:

• Engaging and charismatic.

• Well-known in your industry.

• A good fit for your brand.

• Give them guidelines, but don't micromanage them. It's important to give the person taking over your social media accounts some guidelines, such as what topics they can cover and what kind of content they can post. But for the most part, let them put their own spin on things.

• Promote the takeover. Be sure to promote the social media takeover on your own channels and encourage your followers to follow the person taking over.

• Thank the person who took over. After the takeover is over, be sure to thank the person who took over for their time and effort. You can also share some of their posts on your own channels.

By following these tips, you can host a successful social media takeover that will engage your audience and help you to grow your brand.

#47 Show someone using your product or service.

People love seeing real-world examples of products or services in use. This is because it helps them to visualize how the product or service can benefit them. When you show someone using your product or service, you are also building trust and credibility with your audience.

There are a few different ways to show someone using your product or service. One way is to create a video or photo of someone using your product or service. You can also share a testimonial from a satisfied customer who talks about their experience with your product or service.

When you show someone using your product or service, be sure to highlight the benefits that they are experiencing. This will help your audience to see how your product or service can benefit them.

Here are some tips for showing someone using your product or service:

• Make sure the video or photo is high quality. People are more likely to engage with content that is visually appealing.

• Highlight the benefits of your product or service. What problems does your product or service solve? How does it make people's lives better?

• Get permission from the person you are featuring. This is important to do for both legal and ethical reasons.

• Promote your content. Share it on your social media channels and encourage your followers to share it as well.

By following these tips, you can create content that shows someone using your product or service and help you to grow your business.

#48  Shout out to or mention other brands.

Tagging other brands or accounts in your social media posts is a great way to:

• Get noticed by other brands. When you tag another brand, their followers will see your post and may be interested in checking out your brand as well.

• Build relationships with other brands. When you tag other brands and interact with them on social media, you're building relationships with them. These relationships can lead to future collaborations, such as joint giveaways or sponsored posts.

• Reach a wider audience. When you tag other brands, their followers will see your post and may be interested in checking out your brand as well. This can help you to reach a wider audience and grow your brand.

Here are some tips for tagging other brands in your social media posts:

• Tag brands that are relevant to your target audience. When you tag other brands, make sure that they are relevant to your target audience. This will increase the chances that their followers will be interested in your brand.

• Tag brands that you admire. When you tag other brands, make sure that they are brands that you admire. This will show your audience that you are passionate about your industry and that you are following the best brands in your field.

• Tag brands that you have a relationship with. If you have a relationship with another brand, such as if you've collaborated with them in the past, be sure to tag them in your social media posts. This will show your audience that you are working with other brands and that you are part of a community.

• Tag brands in a creative way. Don't just tag other brands in your social media posts for the sake of tagging them. Get creative and think of ways to tag them that will be engaging and interesting to your audience.

By following these tips, you can use tagging to build relationships with other brands, reach a wider audience, and grow your brand.

#49 Mention your clients.

Tagging your clients in your social media posts is a great way to:

• Show your appreciation for your clients. When you tag your clients, you are showing them that you appreciate their business. This can help to build loyalty and make them more likely to continue doing business with you.

• Reach a wider audience. When you tag your clients, their followers will see your post and may be interested in checking out your brand as well. This can help you to reach a wider audience and grow your brand.

• Get social proof. When you tag your clients, you are essentially getting them to endorse your brand. This can be a powerful form of social proof that can help to convince potential customers to do business with you.

Here are some tips for tagging your clients in your social media posts:

• Tag clients who have had a positive experience with your brand. When you tag your clients, make sure that they have had a positive experience with your brand. This will help to ensure that they are happy to be tagged and that their followers will be interested in checking out your brand.

• Tag clients who are active on social media. When you tag your clients, make sure that they are active on social media. This will increase the chances that they will see your post and share it with their followers.

• Tag clients in a creative way. Don't just tag your clients for the sake of tagging them. Get creative and think of ways to tag them that will be engaging and interesting to your audience.

• Get permission before resharing content. Whenever you are resharing content from a client, make sure to get their permission first. This is important to do for both legal and ethical reasons.

By following these tips, you can use tagging to show your appreciation for your clients, reach a wider audience, and grow your brand.

#50 Host an interview with a guest.

An interview with an expert in your industry is a great way to:

• Provide value to your audience. When you interview an expert, you are providing your audience with valuable information that they can use. This can help to build trust and credibility with your audience.

• Generate leads. When you interview an expert, you are giving your audience the opportunity to learn more about your brand and what you offer. This can lead to more leads and sales.

• Promote your brand. When you interview an expert, you are promoting your brand to a wider audience. This can help you to reach new customers and grow your business.

Here are some tips for hosting an interview with a guest:

• Choose the right guest. When choosing a guest, make sure that they are an expert in your industry and that they have a large following. This will help to ensure that your interview is successful.

• Plan your interview. Before you conduct your interview, be sure to plan it out. This will help to ensure that your interview is smooth and that you cover all of the topics that you want to cover.

• Promote your interview. Once you have scheduled your interview, be sure to promote it on your social media channels. This will help to generate interest and ensure that people tune in to watch your interview.

• Record your interview. Be sure to record your interview so that you can share it with your audience later. You can record your interview on Zoom, Google Meet, or any other video conferencing platform.

• Edit your interview. Once you have recorded your interview, be sure to edit it before you share it with your audience. This will help to ensure that your interview is polished and professional.

• Share your interview. Once you have edited your interview, be sure to share it with your audience on your social media channels. You can also share it on your website or blog.

By following these tips, you can host an interview with a guest that will provide value to your audience, generate leads, and promote your brand.

#51 Showcase user-generated content (UGC).

UGC, or user-generated content, is a type of content that is created by users, not by the brand itself. This type of content can be in the form of photos, videos, reviews, or even just text. UGC is becoming increasingly popular in digital marketing because it is more authentic and relatable than traditional marketing content.

Here are some of the benefits of using UGC in your marketing:

• It is more authentic and relatable. UGC is created by real people, not by a marketing team. This makes it more authentic and relatable to potential customers.

• It builds trust and credibility. When potential customers see that other people are using and enjoying your product or service, they are more likely to trust and believe in your brand.

• It increases engagement. UGC is more likely to be shared and engaged with than traditional marketing content. This is because it is more interesting and relevant to potential customers.

• It helps you to reach a wider audience. UGC can help you to reach a wider audience because it is shared by real people on their social media channels.

Here are some tips for using UGC in your marketing:

• Ask your customers to share their content. You can ask your customers to share their content on social media by running contests, offering discounts, or simply asking them to tag your brand.

• Promote UGC on your social media channels. When you receive UGC, be sure to promote it on your social media channels. This will help to increase engagement and reach a wider audience.

• Respond to UGC. When you receive UGC, be sure to respond to it. This will show your customers that you appreciate their feedback and that you are engaged with them.

• Use UGC in your marketing materials. You can use UGC in your marketing materials, such as your website, blog, or social media posts. This will help to build trust and credibility with potential customers.

By following these tips, you can use UGC to improve your marketing and reach a wider audience.

#52 Highlight charitable partnerships.

If your client partners with a charitable organization, be sure to highlight that partnership on your social media channels. This is a great way to show your commitment to social responsibility and attract like-minded customers.

Here are some tips for highlighting charitable partnerships:

• Share content from the charitable organization. Many charitable organizations have shareable content that you can use on your social media channels. This can save you time and effort in creating your own content.

• Use hashtags. When you share content about your charitable partnerships, be sure to use relevant hashtags. This will help your content reach a wider audience.

• Tag the charitable organization. When you share content about your charitable partnerships, be sure to tag the charitable organization. This will help them to see your content and thank you for your support.

• Promote your partnerships on your website. Be sure to promote your charitable partnerships on your website. This is a great way to show your commitment to social responsibility and attract like-minded customers.

By following these tips, you can highlight your charitable partnerships and show your commitment to social responsibility.

#53 Give people a compelling reason to join your email list.

When you're asking people to join your email list, it's important to give them a compelling reason to do so. This could be anything from exclusive discounts to early access to new products or content. Whatever you offer, make sure it's something that will be of interest to your target audience.

Here are a few tips for giving people a compelling reason to join your email list:

• Offer exclusive discounts or promotions. This is a great way to get people's attention and encourage them to sign up for your list.

• Give early access to new products or content. If you have something new coming out, let your email subscribers know first. This will make them feel special and more likely to stay subscribed.

• Share valuable content. If you're known for sharing valuable content, people will be more likely to sign up for your email list in order to stay up-to-date.

• Run contests or giveaways. This is a great way to generate excitement and encourage people to sign up for your email list.

• Make it easy to sign up. The easier it is for people to sign up for your email list, the more likely they are to do so. Use a short form with only the necessary fields, and make sure the submit button is clearly visible.

By following these tips, you can give people a compelling reason to join your email list and grow your subscriber base.

#54 Give the audience a gift.

One of the best ways to get people to follow your account or sign up for your marketing list is to give them something for free. This could be anything from a discount code to a free ebook or infographic.

Here are some tips for giving your audience a gift:

• Make it valuable. The gift you give should be something that your audience will actually find valuable. This could be something that helps them solve a problem, learn something new, or save time.

• Make it relevant. The gift you give should be relevant to your audience's interests. This will make them more likely to be interested in it and more likely to follow you or sign up for your list.

• Make it easy to claim. The process of claiming your gift should be easy and straightforward. This will make it more likely that people will actually do it.

By following these tips, you can give your audience a gift that will make them more likely to follow you or sign up for your marketing list

#55 Post about events you host or attend

When your client hosts or attends an event, be sure to promote it on social media. This is a great way to generate interest and excitement, and to reach a wider audience.

Here are some tips for posting about events:

• Create a dedicated event page on Facebook or LinkedIn. This will make it easy for people to find out more about the event and to RSVP.

• Share information about the event, such as the date, time, location, and cost.

• Promote the event on your social media channels. Use relevant hashtags and images to reach a wider audience.

• Share real-time updates from the event. This will help to keep people engaged and excited about the event.

• Ask people to share their photos and videos from the event. This is a great way to get people talking about the event and to generate more interest.

By following these tips, you can use social media to promote your client's events and reach a wider audience.

#56 Post about upcoming speaking events or presentations.

When your client is speaking at an event or giving a presentation, be sure to promote it on social media. This is a great way to generate interest and excitement, and to reach a wider audience.

Here are some tips for posting about speaking events or presentations:

• Share the date, time, location, and topic of the event or presentation.

• Share a link to the event or presentation website.

• Share a quote from your client about the event or presentation.

• Share a photo or video of your client speaking at a previous event or presentation.

• Use relevant hashtags to reach a wider audience.

• Ask people to share their thoughts on the event or presentation.

By following these tips, you can use social media to promote your client's speaking events or presentations and reach a wider audience.

Here are some additional tips for promoting speaking events or presentations on social media:

• Use eye-catching visuals. People are more likely to click on and engage with posts that have eye-catching visuals. This could be a photo of your client, a screenshot of their presentation, or a video clip of them speaking.

• Write engaging captions. Your captions should be clear, concise, and engaging. They should give people a reason to click on the link and learn more about the event or presentation.

• Promote the event or presentation in advance. The earlier you start promoting the event or presentation, the more likely people are to remember it and attend.

• Use social media analytics to track your results. Social media analytics can help you track how well your posts are performing and see what's resonating with your audience. This information can help you improve your future posts and get better results.

#57 Share your contact information.

Make it easy for people to get in touch with you by sharing your contact information in a prominent location on your social media profiles or posts. This could include your email address, phone number, website address, or even your physical address.

Here are some tips for sharing your contact information:

• Make it easy to find. Your contact information should be easy to find on your social media profiles. Consider adding it to your bio, header, or even in a pinned post.

• Keep it up-to-date. If your contact information changes, be sure to update it on your social media profiles as soon as possible.

• Use different channels. You don't have to limit yourself to just social media. You can also share your contact information on your website, blog, or even in your email signature.

By following these tips, you can make it easy for people to get in touch with you.

#58 Ask your audience how they found your business

One way to engage with your audience and learn more about how they found your business is to ask them directly. You can do this by creating a poll or survey, or simply asking them in a post or comment.

Here are some questions you could ask:

• How did you first hear about our business?

• What was the first thing that made you interested in our business?

• What is your favorite thing about our business?

• What would you like to see more of from our business?

By asking these questions, you can get valuable insights into how your audience is finding your business and what they are interested in. This information can be used to improve your marketing strategies and reach a wider audience.

Here are some additional tips for asking your audience how they found your business:

• Be clear and concise. Your questions should be easy to understand and answer.

• Be respectful. Remember that you are asking people for their time and feedback.

• Be grateful. Thank your audience for their time and feedback.

By following these tips, you can ask your audience how they found your business in a way that is clear, respectful, and grateful.

Here is an example of a post you could make to ask your audience how they found your business:

Hey everyone! We're always looking for ways to improve our marketing strategies, and we'd love to hear from you. How did you first hear about our business? What was the first thing that made you interested in us? What is your favorite thing about our business? What would you like to see more of from us?

Thanks for your feedback!

#59 Share other social media profile connections

In addition to promoting your client's social media profiles, you can also share profiles of other industry influencers or relevant accounts. This is a great way to build connections and expand your reach.

Here are some tips for sharing other social media profiles:

• Share profiles that are relevant to your client's industry or target audience.

• Share profiles that are active and engaged.

• Share profiles that are high-quality and visually appealing.

• Use relevant hashtags when sharing profiles.

• Ask your followers to follow the profiles you share.

By following these tips, you can use social media to share other social media profiles and build connections and expand your reach.

Here are some additional tips for sharing other social media profiles:

• Be selective. Don't just share any profile that you come across. Only share profiles that you think your audience will find valuable and interesting.

• Be consistent. Make a habit of sharing other social media profiles on a regular basis. The more you share, the more likely people are to follow the profiles you share.

• Be creative. There are many different ways to share other social media profiles. You can share links, screenshots, or even videos. Get creative and have fun with it!

By following these tips, you can use social media to share other social media profiles in a way that is informative, engaging, and visually appealing.

#60 Amplify new blogs and other written content from your website

Content is king when it comes to digital marketing, and cross-sharing is a great way to get as many eyes as possible on new blogs, interviews, videos, and any other pieces of content that are not directly accessible on social media channels

Here are some tips for amplifying new content:

• Share it on social media. This is the most obvious way to amplify your content, but it's also one of the most effective. Make sure to use relevant hashtags and include a catchy headline to get people's attention.

• Submit it to directories. There are many directories that allow you to submit your content. This is a great way to get your content in front of new people who might not otherwise know about it.

• Guest post on other blogs. Guest posting is a great way to get your content in front of a new audience. When you guest post, be sure to promote your own blog in your bio and include a link back to your website.

• Create infographics and videos. Infographics and videos are a great way to break up your text and make your content more visually appealing. They're also more likely to be shared on social media.

• Email it to your subscribers. If you have an email list, be sure to email your subscribers about your new content. This is a great way to stay top of mind and keep them coming back for more.

By following these tips, you can amplify your new content and reach a wider audience.

#61 Conduct a survey.

One way to engage with your audience and gain valuable insights is to conduct a survey. You can ask your audience about their thoughts on your current product offering, what they would like to see in the future, or any other topic that is relevant to your business.

Here are some tips for conducting a survey:

• Make it short and easy to complete. People are more likely to take a survey if it is short and easy to complete. Aim for no more than 10 questions.

• Ask clear and concise questions. Avoid using jargon or technical terms that your audience may not understand.

• Offer incentives. You can offer incentives, such as a discount or a free product, to encourage people to take your survey.

• Thank your participants. Be sure to thank your participants for taking the time to complete your survey.

Once you have collected your survey results, you can use them to improve your business. For example, you can use the results to:

• Identify areas where you can improve your products or services.

• Develop new marketing campaigns that are more likely to resonate with your audience.

• Get feedback on your current marketing strategies.

• Learn more about your audience and their needs.

By conducting surveys, you can gain valuable insights that can help you improve your business and better serve your customers.

#62 Collaborate with another brand.

Collaborating with another brand is a great way to reach a wider audience, generate new ideas, and create innovative content. When you collaborate with another brand, you are essentially pooling your resources and expertise to create something that is greater than the sum of its parts.

There are many different ways to collaborate with another brand. You could:

• Run a joint contest or giveaway. This is a great way to drive engagement and excitement among your respective audiences.

• Create a co-branded product or service. This is a more involved collaboration, but it can be a great way to reach new customers and generate revenue.

• Partner on a social media campaign. This could involve anything from sharing each other's content to running a joint contest.

No matter how you choose to collaborate, the most important thing is to find a brand that is a good fit for your business and your audience. When you collaborate with a brand that is complementary to your own, you are more likely to create something that is successful.

Here are some tips for collaborating with another brand:

• Do your research. Before you approach another brand, take some time to research their company, their target audience, and their marketing goals. This will help you determine if there is a good fit for a collaboration.

• Be clear about your goals. What do you hope to achieve by collaborating with this brand? Once you know your goals, you can start to develop a plan for how you will achieve them.

• Be flexible. When you collaborate with another brand, it is important to be flexible and willing to compromise. Both brands need to be willing to put in the effort to make the collaboration a success.

• Communicate effectively. Communication is key to any successful collaboration. Make sure that you are communicating regularly with your partner brand, and that you are both on the same page about the goals of the collaboration.

• Celebrate your success. When your collaboration is a success, be sure to celebrate! This will help to build goodwill between the two brands and encourage future collaborations.