Make Your Website the Center of Everything for Your Business

Whether you are a one-person business or a large team, your website is at the forefront of how your business is perceived - often more important than your physical shop front.

But only 64 percent of small businesses have a website and 35 percent of those without a website, say they believe their businesses are too small to need one.

Here are top reasons why a website is important:

1. First Impressions last.

2. Window shopping isn’t what it used to be.

3. Word of mouth isn’t what it used to be.

4. No virtual doorway (a website) to your business, means losing business.

Creating a website doesn’t need to be difficult or expensive. It needs to be front and center in your overall marketing strategy.

Your website is your number 1 salesperson because it’s always working, never sleeps, and supports both new customer acquisition and existing customer retention and growth for your business.

Here’s what can you do to get started:

Map out a website traffic plan - literally draw it out on paper and create a map

Step 1 - Put your website in the center of the page with a circle around it.

Step 2 - Surrounding your website, similar to planets circling the sun, make circles illustrating each of the primary channels you might use to drive customers to your website: Paid ads, social posts, listings, videos, review sites, display ads, etc.

Step 3 - Look for gaps, and assess what is working. Put ticks or crosses next to channels that could use extra love.

Step 4 - Declare and assess actions. Perhaps it’s more traffic to your website. Determine whether it will help your business, and how you might generate the right traffic.

Jeff Moore - CEO - Get Local Digital Agency

Manage Your Reputation

Here are 3 tips to help you get positive reviews.

More purchase decisions are being made online, rather than in person or in a retail store.

In fact, 97 percent of consumers say online reviews influence their buying decision. And it means review management must be a top priority for every consumer-facing business.

The best way to generate more positive reviews is to understand and deliver on those experiences that make customers love your business.

A BrightLocal study reports 73 percent of consumers only pay attention to reviews written in the last month. So striking often and when the iron is hot is the key.

Top Tips for Managing your Reputation:

1. Ask often: Examine your standard in-person sales processes and use technology to help you. It is a numbers game, so always be asking for reviews and never miss an opportunity.

2. Ask at the right time: Every product or service experience creates a moment of joy for a customer. It may happen on pickup or after first use or sometime after that. Consider these moments as the best times for your business to seek customer feedback and gain positive reviews.

3. Learn from everything: Look for the important keywords your customers use to describe your products and services in both good and bad reviews and comments. Let these words guide you on how to improve your website and marketing efforts.

Jeff Moore - CEO - Get Local Digital Agency

How are you seen today on Google?

Research shows that four out of five consumers use search engines to find local information.

How can a small business ensure it has a strong online presence?

Ranking on the first page of a Google search for the things that your business does is essential.

The key to competing as a small business is to think locally.

Here are a few simple things you can do to improve your local rankings:

1. Claim and optimize your Google My Business listing.

2. Get more Google reviews and don’t leave it to chance, Leverage technology to ensure you don’t miss an opportunity to gain customer reviews and have an easy way to respond to feedback.

3. Improve your authority, through back-links and citations, but only link to sites that positively benefit your local SEO.

Jeff Moore - CEO - Get Local Digital Agency

Paid Owned Earned - The Customer Journey

What does paid, owned and earned even mean today? (Digital Marketing)

Many digital marketing channels are becoming blurry and causing confusion for people trying to understand their paid, owned, and earned media strategies. If you are confused by this major marketing buzzword, you are not alone.

In short:

Paid is what you pay for, including Google Pay per Click, Video Ads, and Sponsored Ads on Facebook for example.

Owned is about the things you directly control, so your website content (blogs), email marketing, social posts on Facebook for example.

Earned is simply word of mouth, in digital terms, Search Engine Optimization, News and PR articles, Ratings & Reviews including Google my Business and Facebook Reviews for example.

It’s no longer as simple as “Are you on Google” or “Are you on Facebook” as nearly all channels have features that support each of the paid, owned, and earned components and your business cannot survive without a mix of all three.

The good news is all channels have their place and way to support your customer journey.

Here are some tips on how to get the most out of paid owned and earned media types:

1. Start with stories, having great content that is informative, engaging, and relevant to your customers is easily adjusted to each media type, and will also make each media type more effective, always having some substance behind the hook.

2. Map out how your content can be applied to all media types, and if you find gaps question yourself, “why can’t this be used here?” generally the more the better.

3. Test what works best and learn, as content can be used in any channel, consider turning a positive customer story into a Paid Advertisement, or your highest performing ad into Content for your website to drive further SEO, loop back to step 1 to ensure you maximize the benefit each time.

Jeff Moore - CEO - Get Local Digital Agency

Mobile Responsiveness & Why It’s Important

Have you checked what your website looks like when you view it on your phone?

Did you know that 50% of visits to websites across the internet now come from mobile sources? Having a mobile responsive site isn’t just nice to have anymore, it’s table stakes for getting web traffic to your site.

So why is it important?

  • Google wants it: It affects your SEO and how Google evaluates your business.

  • You’ll miss out if you don’t: As we mentioned earlier, it’s how half of the people are surfing the web (do people still say that?)! Make sure they enjoy the experience on your site

  • Your customers take you seriously: Whether or not we like to admit it the way a business appears online changes our perception of it. If your customers see an outdated site that doesn’t format on their mobile device they might not take you seriously.

Jeff Moore - CEO - Get Local Digital Agency

Building a Homepage that Stands Out

How friendly is your website? We’re always looking for new customers and ways to connect but did you know that 70% of small business websites don’t have a call to action on their homepage?

A homepage is a website's first chance to make an impression on a visitor. Think of the homepage like your storefront, if viewers don’t know what you do and can’t follow up it makes it pretty tough to get those new customers.

What can be done to make sure the homepage is doing its job?

  1. Have a clear message about what the business does

  2. Have a call to action that drives engagement

  3. Make it easy to understand, if you can’t tell what your homepage does when you step 10 feet back from your computer and look it’s probably too complicated.

Jeff Moore - CEO - Get Local Digital Agency